We started AdEx back in 2017 with a simple idea: get the right information to the right people. We set out to build an attention market that is transparent, secure, and accessible - an idea which materialized through our first product - the largest blockchain advertising network at the time, processing over a billion impressions.

Along the way, we listed $ADX on Tier 1 exchanges like Binance and Kraken, and continued building through multiple market cycles, evolving alongside the industry for nearly a decade.

But as Web3 matured, so did we.

From attention to action

Over time, our focus shifted toward the user layer, or the real, everyday experience of interacting with crypto. An experience which is sadly still far from seamless due to the fragmented nature of the current landscape - there are so many wallets, chains, bridges, protocols, block explorers, etc. And one major question remains for users:  “What should I do with my assets?” The reality is that the complexity is real, the friction is constant, and the experience remains unintuitive. That is why solving this became a natural extension of our original mission.

The Emergence of AURA

This shift led us to AURA. At first glance, AURA introduced a new way to interact with your wallet, focusing on clarity. It analyzes positions, surfaces insights, and helps users understand what they’re looking at.

It was a meaningful step forward, but it stopped at information.

From understanding to execution

Now, we’re taking the next logical leap. Our goal for 2026 is to evolve AURA from understanding to execution.

We’re building a proactive personal AI assistant that helps you:

• Discover opportunities
• Identify missed yield
• Rebalance positions
• Revoke stale approvals
• Execute conditional actions based on market changes

All through simple, natural prompts, and built around human-oversighted autonomy: you still define the intent, you approve the execution, but the system handles the complexity.

Why we’re becoming heyAura

As this vision expanded, it became clear that the name AdEx no longer reflected what we are building. We are no longer building advertising infrastructure. We are building intelligence for your wallet. That’s why we’re moving forward under a new identity - heyAura.

The transition to heyAura comes with a completely new visual identity, one that reflects our commitment to a cleaner, more intuitive Web3 experience. This isn’t just a regular rebrand, it’s a shift in direction, a step toward a more usable, intelligent, and accessible Web3.

What is heyAura?

heyAura is the next stage of AURA: An AI assistant embedded directly into your wallet, one that not only understands your portfolio, but also helps you act on it.

It operates with the full context of your assets, positions, and history without relying on third-party access. And most importantly: You always remain in control.

Built for privacy, designed for control

We are designing heyAura with privacy at its core.

• Moving toward locally run models so sensitive data stays on-device
• Using privacy-preserving techniques for any remote computation
• Ensuring your data remains yours by design!

A better way to interact with Web3

With heyAura, complex workflows become simple. Actions like swapping, bridging, and staking can be bundled and executed with a single signature, instead of multiple manual steps.

Under the hood, this is powered by:

• x402
• Account abstraction
• ERC-8004

Together, these enable automated workflows, agent-based interactions, and seamless integrations across the ecosystem.

Built for users AND builders

heyAura isn’t just a product; it’s also a platform. Wallet providers, protocols, and builders will be able to integrate heyAura directly into their products. We’re already planning deep integrations, starting with Ambire Wallet, to make this experience native rather than layered.

At the same time, we are introducing a revamped staking model with $stkADX, aligning tokenomics more closely with the heyAura ecosystem.

What’s next 

heyAura is just beginning to emerge: the assistant is evolving, the infrastructure is taking shape, and the ecosystem is expanding. More will become clear soon. But one thing is certain: This is your Web3 Wallet Intelligence. This is heyAura.

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