The heyAura Blog

AdEx Archive

Governance Proposal: Halve Staking Rewards

A governance proposal to reduce the AdEx Staking Pool rewards by half is under vote. This change aims to sustain the rewards boost while enhancing the earnings generated by the AdEx platform.

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Jan 17, 2025 2 min read

AdEx Archive Featured

AdEx in 2024: Setting the Stage for the Next Big Leap

Explore the key milestones AdEx achieved in 2024, including the relaunch of the AdEx platform, the development of cutting-edge technology, hosting three impactful Web3 marketing events, updating our staking portal, and making significant progress in strengthening the AdEx ecosystem.

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Dec 6, 2024 6 min read

AdEx Archive

Web3 Marketers Summit at Devcon7 SEA: Recap

AdEx hosted its fourth marketing-focused event at Devcon7 SEA—the Web3 Marketers Summit. Discover how the summit unfolded, explore the engaging talks, and dive into the key takeaways from the discussions.

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Nov 21, 2024 6 min read

AdEx Archive

AdEx is Organising a Web3 Marketers Summit at Devcon7 SEA

AdEx is hosting an exciting half-day summit focused on Web3 marketing, packed with expert insights, actionable takeaways, and great networking opportunities. Don’t miss the Web3 Marketers Summit on November 11, 2024, at the stunning Oriental Residence in Bangkok, right in the heart of Devcon week!

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Nov 6, 2024 7 min read

AdEx Archive

How to Optimize Ad Campaigns on AdEx

In this article we explore how advertisers can leverage key metrics like impressions, CTR, and conversion rates to refine their strategies on the AdEx platform. We provide insights into the significance of audience analysis, ad placement optimization, and real-time performance tracking.

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Oct 2, 2024 5 min read

AdEx Archive

ADX Staking: Everything You Need to Know

Learn all you need to know about ADX staking in this guide: what it is, how it started, what benefits it has and more!

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Sep 18, 2024 5 min read

AdEx Archive

AdEx Development Update August 2024

Discover what AdEx has been focusing on since the launch of its ad platform in June 2024, including the enhancement of both front-end and back-end systems, onboarding of new clients, and exploring opportunities in the AI space.

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Aug 28, 2024 4 min read

AdEx Archive

Case Study: AdEx and Stremio

This case study examines Stremio's A/B testing of its redesigned homepage using AdEx ad campaigns. By comparing two variations with different CTA button sizes and colors, the study demonstrates how subtle design changes can significantly impact conversion rates.

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Aug 14, 2024 3 min read

AdEx Archive

AdEx Staking Portal Gets a New Look

The AdEx Staking Portal, a cornerstone of the AdEx ecosystem, has received a fresh new look, and we're thrilled to share it with you! This redesign goes beyond aesthetics, reflecting our commitment to improving user experience and ensuring our services are smoother and more user-friendly.

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Aug 5, 2024 3 min read

AdEx Archive

Case Study: AdEx and BitStarz

This case study examines the BitStarz ad campaign, highlighting its strategy and results in targeting the gaming and entertainment industries. The campaign achieved high engagement rates and demonstrated AdEx's effectiveness in providing advertising opportunities for the gambling sector.

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Jul 26, 2024 3 min read

AdEx Archive

Case Study: AdEx and CEX.IO

In this case study, we analyze the display ad campaign for CEX.IO and cover the approach and outcomes of targeting personal finance and investment sectors. With a 2000 USDC budget, the campaign achieved high engagement rates and demonstrated the cost-effectiveness of in-app advertising.

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Jul 17, 2024 2 min read

AdEx Archive

EthCC Web3 Marketers Brunch by AdEx: Recap

Check out some photos and tweets about our most recent event - a brunch we held in Brussels during EthCC, especially for Web3 marketers!

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Jul 11, 2024 2 min read

AdEx Archive

The New AdEx Platform is Live

The much-anticipated official relaunch of AdEx is here, marking a significant milestone in revolutionizing digital advertising. This update introduces new features to deliver a robust, efficient, and transparent experience for Web3 advertisers.

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Jun 27, 2024 4 min read

AdEx Archive

EthCC Web3 Marketers Brunch by AdEx

After successful events in Istanbul and Berlin, AdEx heads to EthCC Brussels. Don't miss our brunch and panel on creative Web3 marketing with leading experts.

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Jun 19, 2024 4 min read

AdEx Archive

Development Update June 2024

The highly anticipated AdEx launch is coming in just a few weeks, and while we prepare for it, we are very excited to share our most recent development updates.

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Jun 5, 2024 3 min read

AdEx Archive

AdEx at DappCon Berlin: Recap

The AdEx team attended DappCon24 and hosted a Web3 marketers drinks & meet up event - find out more about what we did while in Berlin in May 2024.

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May 30, 2024 3 min read

AdEx Archive

AI's Transformative Role in the Digital Ad Space

A look at the impact of artificial intelligence on digital advertising, including its role in refining targeting strategies and preventing fraud to enhance campaign effectiveness and efficiency.

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May 22, 2024 3 min read

AdEx Archive

Improve Campaign Performance with AdEx AI-Generated Ad Creatives

In this article, we look at how AdEx AI-generated ad creatives can improve campaign performance.

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May 16, 2024 3 min read

AdEx Archive

How AI Helps Prevent Ad Fraud at AdEx

Find out how AdEx is already preventing ad fraud and how implementing AI can enhance this even more!

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May 9, 2024 3 min read

AdEx Archive

AdEx Alpha Unveiled: Setting the Stage for AI-enabled Advertising

AdEx Alpha debuts, setting a foundation for AI-enabled advertising with enhanced account management, streamlined campaign creation, and precise analytics.

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Apr 30, 2024 5 min read

AdEx Archive

Optimizing Targeting and Budget Allocation with AI

Learn how we plan to harness the full power of AI specifically to optimize targeting and budget allocation for the AdEx ad platform.

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Apr 23, 2024 3 min read

AdEx Archive

Meet AdEx at DappCon Berlin in May ’24

Learn more about what the AdEx team is up to for Berlin Blockchain Week. We are attending and organising some really cool events and we would love to meet you there!

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Apr 18, 2024 3 min read

AdEx Archive

AdEx Embracing AI to Elevate Digital Web3 Advertising

Examine how AdEx intends to incorporate and leverage AI for campaign optimization to advance digital advertising to new heights.

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Apr 9, 2024 2 min read

AdEx Archive

Origins and Utility of the ADX Token

Explore the origins and utility of the ADX token, which serves to unify different elements of the AdEx platform and plays a central role in shaping the advertising landscape.

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Apr 3, 2024 3 min read

AdEx Archive

Case Study: AdEx and Ambire Wallet

Ambire Wallet, a self-custodial smart contract crypto wallet, saw 4,300 new website visitors at an average CPM of $0.34 in just a month. Ambire partnered with AdEx for a test campaign while the advertising network is gearing up for its launch.

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Mar 20, 2024 2 min read

AdEx Archive

Development Update March 2024

As we approach the eagerly awaited launch of AdEx in Q2 of 2024, we're excited to share an update on our recent advancements.

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Mar 6, 2024 4 min read

AdEx Archive

AdEx Presents Invictus RPC

AdEx will use Invictus RPC - a reverse proxy for Ethereum/EVM RPC providers developed in-house.

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Feb 28, 2024 2 min read