The heyAura Blog

AdEx Archive

We are teaming up with Enzyme Finance to Bring Advertising and DeFi Together

AdEx is partnering with Enzyme Finance, bringing together advertising and DeFi. This collaboration will make decentralized finance more accessible and promote our ad network to a wider audience.

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Jun 17, 2021 2 min read

AdEx Archive

ADX Now Available for Borrowing and Lending on Yield Credit

ADX tokens can now be borrowed and lent on Yield Credit. This article explains how this development expands the utility of ADX.

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Jun 16, 2021 1 min read

AdEx Archive

AdEx Wallet and the Next Frontier

This article introduces the AdEx Wallet and discusses our plans for the future. Learn about the innovations we're bringing to the AdEx platform.

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Jun 9, 2021 3 min read

AdEx Archive

ADX Now Available on Binance Smart Chain (BSC) and PancakeSwap

ADX tokens are now available on Binance Smart Chain and PancakeSwap. This article explains how this development expands the utility of ADX and its role in the DeFi ecosystem.

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Mar 30, 2021 3 min read

AdEx Archive

AdEx Staking Update: Migrating the Validator Tom Contract

AdEx is upgrading the Tom staking pool to a new contract, bringing enhancements to staking. This article details the upgrade, the new features, and the migration process.

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Mar 30, 2021 2 min read

AdEx Archive

Case study: AdEx and Stremio

Media platform Stremio, with 14M+ users, integrated AdEx banner ads, leading to enhanced user experience and increased ad revenue. This partnership resulted in around 135M sessions in 2020.

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Mar 30, 2021 3 min read

AdEx Archive

2021 Roadmap: AdEx V, New Adtech Features and More

Discover the exciting developments planned for AdEx in 2021. From the introduction of AdEx V to new adtech features, we're set to revolutionize the AdEx ecosystem.

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Jan 19, 2021 4 min read

AdEx Archive

AMA with AdEx’s CEO | Part 3 — The Ethereum Ecosystem

In this AMA session, AdEx's CEO, Ivo Georgiev, discusses the Ethereum ecosystem, its challenges, and its implications for the AdEx platform. He addresses community questions about Ethereum's development, DeFi, and the future of staking.

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Jan 12, 2021 5 min read

AdEx Archive

AMA with AdEx’s CEO | Part 2 — AdEx Staking and DeFi

In this AMA session, AdEx's CEO, Ivo Georgiev, discusses AdEx staking and DeFi. He addresses community questions about the platform's strategy, security precautions, and future plans.

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Jan 12, 2021 8 min read

AdEx Archive

AMA with AdEx’s CEO | Part 1 — The AdEx Platform

This AMA session with AdEx's CEO, Ivo Georgiev, provides insights into the AdEx platform, its development, and its role in the advertising industry. It covers topics from the platform's performance to its future plans.

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Dec 7, 2020 7 min read

AdEx Archive

ADX Farming: Announcing Incentivized Liquidity Providing on Uniswap/Balancer

ADX farming has been launched for liquidity providers on Uniswap and Balancer. This article provides details about the rewards and instructions on how to participate in this program.

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Nov 17, 2020 3 min read

AdEx Archive

Launching AdEx Governance: The First Proposal Is Now Live

AdEx has launched its decentralized governance system, enabling ADX token holders to participate in key decisions.

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Nov 10, 2020 3 min read

AdEx Archive

Case study: AdEx and BitStarz Casino

BitStarz Casino, an online casino offering over 2,600 games, partnered with AdEx Network to overcome advertising restrictions faced by online casinos. The campaign reached over 350,000 people and achieved a 1.7% conversion rate for new user acquisitions.

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Nov 10, 2020 1 min read

AdEx Archive

AdEx Goes to Mainnet with Chainlink Oracles Integration, Pioneers Elastic Issuance

AdEx is now live on mainnet, integrating Chainlink Oracles for a novel DeFi concept - elastic issuance. This update brings a loyalty staking pool, governance system, and predictable APY for our users.

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Oct 7, 2020 4 min read

AdEx Archive

The AdEx Staking Portal: What’s New

The AdEx Staking Portal has been enhanced with new features. Now, users can enjoy mobile staking, gasless staking, and a fresh new look. The article details these updates and how to use them.

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Oct 7, 2020 2 min read

AdEx Archive

Gasless Staking Is Here — Now You Can Stake ADX Without Paying Gas Fees

Discover gasless staking with AdEx. Stake ADX tokens without gas fees, making your staking experience efficient and cost-effective.

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Oct 2, 2020 2 min read

AdEx Archive

Staking ADX & DeFi: Everything You Need to Know

Dive into the world of ADX staking in the DeFi ecosystem. Learn about the role of ADX, the benefits of staking, and the recent token upgrade.

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Sep 3, 2020 3 min read

AdEx Archive

The AdEx Staking Roadmap [Infographic]

The AdEx Staking Roadmap infographic provides a visual guide to the stages of development, completed milestones, and future plans. It includes details about incentivized staking, UI improvements, and more.

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Aug 28, 2020 3 min read

AdEx Archive

The AdEx Ad Tech Roadmap: What to Expect from Our Platform in 2020/21 [Updated]

Get a glimpse into the future of the AdEx platform. From improved targeting and analytics to introducing native ads and video ads, we're reshaping the ad tech ecosystem. Stay updated with our roadmap.

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Aug 28, 2020 2 min read

AdEx Archive

ADX Token Upgrade: Time to Swap Your Tokens

The ADX token upgrade is here. If you hold legacy ADX tokens, you can now swap them for the new ADX tokens on our staking portal. This article provides a step-by-step guide on how to upgrade your tokens.

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Aug 24, 2020 2 min read

AdEx Archive

AdEx Integrating Chainlink Oracles for Validator Uptime Verification and Publisher Staking

AdEx is integrating Chainlink Oracles to enhance our staking portal. This integration will provide strong security and reliability when determining validator uptime and proving ownership of publisher domains.

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Aug 10, 2020 3 min read

AdEx Archive

New Token Economics and Incentivized Staking

AdEx is revolutionizing its token economics with incentivized staking, encouraging ADX holders to stake their tokens.

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Aug 5, 2020 3 min read

AdEx Archive

Token upgrade and DeFi features

AdEx has upgraded its token and introduced new DeFi features. This article explains these changes and how they will improve the AdEx ecosystem.

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Jul 28, 2020 2 min read

AdEx Archive

Most common types of ad fraud that appear on new ad networks

This article explores common types of ad fraud that appear on new ad networks, including bot traffic, traffic miners, and autosurfers. It also discusses how AdEx has developed mechanisms to detect and mitigate such fraudulent activities, ensuring high-quality, genuine traffic for advertisers.

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Jun 3, 2020 4 min read

AdEx Archive

Case study: AdEx and La Iguana TV

La Iguana TV partnered with AdEx for site monetization, resulting in a surge in ad revenue and premium ad inventory performance, which rose by up to 300%, thanks to AdEx's transparency.

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Jun 3, 2020 2 min read

AdEx Archive

Staking Rewards Are Here

AdEx launches ADX staking rewards. Rewards, calculated daily and distributed monthly in DAI, must be claimed within a year. This initiative promotes long-term bonding and a healthy AdEx ecosystem.

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Mar 16, 2020 2 min read

AdEx Archive

AdEx Network Is Now Out of Private Beta and Open to Everyone

AdEx Network is now open to everyone after a successful private beta. It's a platform that connects advertisers and publishers, offering a transparent, GDPR-compliant advertising experience.

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Feb 7, 2020 2 min read